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We bring brands to life using a multiplatform approach, which blends PR methodologies, branding and digital marketing, to drive awareness.
We execute with excellence and expand the presence of our clients to meet their ever-evolving needs.
Through insights, filtered with cultural relevance, we identify our clients’ true points of differentiation, answering the question:
What separates them from the pack?
Then we create a narrative that is pulled through every executional point along the journey, providing target audiences with a reason to believe.
Since 1999, Jeanette has brought effective public relations, branding, marketing and positive crisis resolution solutions to clients across a variety of industries.
When thousands of loyal Maker’s Mark Bourbon drinkers revolted online after Maker’s Mark announced they were lowering the alcohol content in the iconic product, Jeanette was a key member of the team Beam Suntory, the parent company, hired to restore customer confidence in their brand. Swift action with the brand owners, communication in social media and consumer influencers brought what would be called a faux pas comparable to Coca Cola’s 1980s misstep to a footnote in bourbon history. Within a week, Maker’s Mark fans’ confidence was restored as they happily awaited the return of the original proof bourbon they had grown to love.
In 2016, she managed the “dieselgate” emissions scandal involving Volkswagen and Audi. By quickly digging in and understanding the problem facing the automaker, confidence in the restoration process was restored as lawsuits became the headlines. The following year she managed communications for PepsiCo while they pulled an ad featuring Kendall Jenner that was considered racially insensitive and borrowed heavily from Black Lives Matter.
In 2017, Jeanette founded Excellence & Presence Communications to pursue her passion for inspiring collaboration between clients and her networks to deliver best-in-class campaigns through culturally relevant stories that inspire interactions with lifestyle brands, nonprofits and corporations.
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Excellence & Presence Communications