What We Do
Bring Brands to Life
Execute With Excellence
Execute With Excellence
We bring brands to life using a multiplatform approach, which blends PR methodologies, branding and digital marketing, to drive awareness.
Execute With Excellence
Execute With Excellence
Execute With Excellence
We execute with excellence and expand the presence of our clients to meet their ever-evolving needs.
how we do it
Identify Differentiation
Identify Differentiation
Identify Differentiation
Through insights, filtered with cultural relevance, we identify our clients’ true points of differentiation, answering the question:
What separates them from the pack?
Create a Narrative
Identify Differentiation
Identify Differentiation
Then we create a narrative that is pulled through every executional point along the journey, providing target audiences with a reason to believe.
Meet the Team
Jeanette Brown, President
Since 1999, Jeanette has brought effective public relations, branding, marketing and positive crisis resolution solutions to clients across a variety of industries.
When thousands of loyal Maker’s Mark Bourbon drinkers revolted online after Maker’s Mark announced they were lowering the alcohol content in the iconic product, Jeanette was a key member of the team Beam Suntory, the parent company, hired to restore customer confidence in their brand. Swift action with the brand owners, communication in social media and consumer influencers brought what would be called a faux pas comparable to Coca Cola’s 1980s misstep to a footnote in bourbon history. Within a week, Maker’s Mark fans’ confidence was restored as they happily awaited the return of the original proof bourbon they had grown to love.
In 2016, she managed the “dieselgate” emissions scandal involving Volkswagen and Audi. By quickly digging in and understanding the problem facing the automaker, confidence in the restoration process was restored as lawsuits became the headlines. The following year she managed communications for PepsiCo while they pulled an ad featuring Kendall Jenner that was considered racially insensitive and borrowed heavily from Black Lives Matter.
In 2017, Jeanette founded Excellence & Presence Communications to pursue her passion for inspiring collaboration between clients and her networks to deliver best-in-class campaigns through culturally relevant stories that inspire interactions with lifestyle brands, nonprofits and corporations.
Denise Vitola, Strategist
Denise Vitola has over a decade and a half of award-winning, branding and integrated marketing & PR experience. Prior to starting her own consultancy, Vitola Strategies, she was most recently the President at Makovsky, an integrated communications agency, and prior to that she held the North America Practice Director, Consumer, and Deputy Managing Director positions at MSLGROUP, which is the only Publicis Communications Agency. Denise has a broad background working on clients in consumer, health, tech and financial services, having recently worked on clients such as The Home Depot, Purina, Merial, Abbott Nutrition and PayPal.
She has spent the last several years working on integrated, social and holistic marketing campaigns most evident with her work on P&G globally. Denise has built her reputation on convincing brands to take risks that yield results, promoting innovative and on-strategy ideas that cross new media, digital and social at the core.
She was honored by PRWeek as one of the “40 Under 40” PR Professionals, and most recently as PRNews Top 25 Women in PR, 2016 Stevies Award/American Business Award for Executive and Woman of the Year. The campaign she developed with her team for Abbott Nutrition, Similac Sisterhood of the Motherhood won top honors of Campaign of the Year at a recent PRWeek Awards event.
She is well known for delivering big brand and awareness building campaigns with an expert knowledge on consumer insights and spending habits and how it intersects with pop culture and social media. She has spearheaded award winning PR programs for CPG, health and wellness, fashion, premiere and leisure travel, online, food, entertainment, and sports clients.
Vitola Strategies past and current clients include both major brands and emerging businesses such as Walmart, Marshalls, Jet.com, The Oneida Group, AXIA Time, Lovidia, The Monthly Gift, Dear Kate and The Dolce Diet.
Sai Brown, Content Strategist
Sai Brown is a U.S. Navy Veteran who has travelled around the world and completed tours in Europe and Asia. As an Afro-Latino born and raised in Brooklyn, NY, expatriate, and a former military instructor, he acquired cultural insights working and living in societies around the world. Sai’s experience with the U.S. Military provided the opportunity to understand an organization’s hierarchy along with social and cultural structures.
His expertise in the Principals of Instruction and his international experiences allow him to establish credibility and minimize resistance with communities. He also leads content strategy for clients and is the host of the “Say It How You Feel,” podcast. As EPC’s Content Strategist, he’s written and produced creative assets for various campaigns. Sai also collaborates with filmmakers to produce work for platforms like Netflix and celebrity YouTube channels.