We bring brands to life using a multiplatform approach, which blends PR methodologies, branding and digital marketing, to drive awareness.
We execute with excellence and expand the presence of our clients to meet their ever-evolving needs.
Through insights, filtered with cultural relevance, we identify our clients’ true points of differentiation, answering the question:
What separates them from the pack?
Then we create a narrative that is pulled through every executional point along the journey, providing target audiences with a reason to believe.
Since 1999, Jeanette has brought effective public relations, branding, marketing and positive crisis resolution solutions to clients across a variety of industries.
When thousands of loyal Maker’s Mark Bourbon drinkers revolted online after Maker’s Mark announced they were lowering the alcohol content in the iconic product, Jeanette was a key member of the team Beam Suntory, the parent company, hired to restore customer confidence in their brand. Swift action with the brand owners, communication in social media and consumer influencers brought what would be called a faux pas comparable to Coca Cola’s 1980s misstep to a footnote in bourbon history. Within a week, Maker’s Mark fans’ confidence was restored as they happily awaited the return of the original proof bourbon they had grown to love.
In 2016, she managed the “dieselgate” emissions scandal involving Volkswagen and Audi. By quickly digging in and understanding the problem facing the automaker, confidence in the restoration process was restored as lawsuits became the headlines. The following year she managed communications for PepsiCo while they pulled an ad featuring Kendall Jenner that was considered racially insensitive and borrowed heavily from Black Lives Matter.
In 2017, Jeanette founded Excellence & Presence Communications to pursue her passion for inspiring collaboration between clients and her networks to deliver best-in-class campaigns through culturally relevant stories that inspire interactions with lifestyle brands, nonprofits and corporations.
A public relations professional who is passionate about social impact, Nubia DuVall Wilson has worked in the lifestyle and media industry for more than 15 years. After graduating from Barnard College, Columbia University, with a B.A. in English and minor in religion, her professional career started in Taipei, Taiwan, where she contributed to the growth of a high-end English-speaking school through reorganizing its curriculum, public relations, marketing, and events, enabling it to open a second location in one year. Upon her return to NYC, she worked in the editorial department at Real Simple magazine at Time Inc. (now under Meredith Corp.), and then later switched careers to work in public relations at agencies in the city.
Nubia’s diverse background in journalism, consumer marketing and public relations enables her to have a keen sense of strategy when developing communications campaigns, which ultimately help her clients’ goals and dreams become a reality. She has developed strategic partnerships and launched/managed national media relations and social media campaigns for major global brands, such as Marriott, Bacardi Travel Retail USA & Global, Preferred Hotel Group and Mustique Island in St. Vincent & The Grenadines. Since 2015, she has represented social impact concerts, nonprofits, sustainability experts, celebrity talent, national media platforms, restaurants, fashion lines and consumer products.
Erica Mitchell is a WSET-certified Food & Beverage communications specialist with eight years of B2C and B2B wine sales experience, having previously worked in retail and distribution in New York as well as food and wine marketing in London. She has an eye towards the UK and Europe, following 10 years of residency in London where she handled POS and digital marketing for Whole Foods Market and was a freelance marketing consultant for food brands and casual dining operators. Erica holds an MSc in Media and International Development from the London School of Economics and a BA in International Relations and French Language, Literature & Culture from Syracuse University.
Denise Vitola has over a decade and a half of award-winning, branding and integrated marketing & PR experience. Prior to starting her own consultancy, Vitola Strategies, she was most recently the President at Makovsky, an integrated communications agency, and prior to that she held the North America Practice Director, Consumer, and Deputy Managing Director positions at MSLGROUP, which is the only Publicis Communications Agency. Denise has a broad background working on clients in consumer, health, tech and financial services, having recently worked on clients such as The Home Depot, Purina, Merial, Abbott Nutrition and PayPal.
She has spent the last several years working on integrated, social and holistic marketing campaigns most evident with her work on P&G globally. Denise has built her reputation on convincing brands to take risks that yield results, promoting innovative and on-strategy ideas that cross new media, digital and social at the core.
She was honored by PRWeek as one of the “40 Under 40” PR Professionals, and most recently as PRNews Top 25 Women in PR, 2016 Stevies Award/American Business Award for Executive and Woman of the Year. The campaign she developed with her team for Abbott Nutrition, Similac Sisterhood of the Motherhood won top honors of Campaign of the Year at a recent PRWeek Awards event.
She is well known for delivering big brand and awareness building campaigns with an expert knowledge on consumer insights and spending habits and how it intersects with pop culture and social media. She has spearheaded award winning PR programs for CPG, health and wellness, fashion, premiere and leisure travel, online, food, entertainment, and sports clients.
Vitola Strategies past and current clients include both major brands and emerging businesses such as Walmart, Marshalls, Jet.com, The Oneida Group, AXIA Time, Lovidia, The Monthly Gift, Dear Kate and The Dolce Diet.
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